‘The Twitter route to power’
In this authored article for Forbes magazine, Dr Julio Amador explores whether the big data that now monitors and shapes all of our lives, can influence and create meaningful predictions about the outcomes of political events.
He writes: “In 2008, Barack Obama defeated John McCain to become the 44th President of the United States, and the first African-American to hold that post. One of the keys to his electoral success was the innovative use of social media – despite the fact these platforms were still in their relative infancy. Facebook was only four years old when the election results were announced… As the Trump/Clinton contest reached its climax in the 12 hours before polling day, I analyzed more than 3.5 million tweets by supporters of both candidates…In that final run-up we found a surge of over 3,000 tweets using Trump’s hashtag #MakeAmericaGreatAgain in contrast to just 1,400 using the Clinton campaign’s #Imwithher. I was able to view these extraordinary findings through a visualization of the data, which I created using Imperial College London’s KPMG Data Observatory…”
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